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AppCraftly

An AI-Powered Career Positioning Tool

My Role: Product Owner & Solo Builder

AppCraftly Platform

Overview

MY ROLE

Product Owner, Builder, AI Prompt Engineer

TEAM SIZE

1 (Solo Project)

TECH STACK

Bolt.new, OpenAI API, Google Gemini

KEY RESULTS

Tested with 50+ beta users, User-reported 20% increase in interview callbacks

The Problem: The "Black Hole" of Job Applications

Every job seeker knows the frustration of the "spray and pray" approach. Countless hours are spent tailoring resumes and cover letters, only to have them disappear into a digital void. The core problem is a misalignment: generic applications fail to speak to a company's specific challenges. I saw an opportunity to use AI to bridge this gap, transforming the application process from a game of chance into a strategic exercise in value alignment.

The Solution: Hyper-Personalization at Scale

The solution was AppCraftly, an AI tool designed to help job seekers position themselves as the ideal solution to a company's problems. The platform was built around three core AI-driven features:

AI-Driven Experience Analysis

The tool ingests a user's resume and a target job description, using AI to identify core competencies and map them to the company's most pressing needs.

Achievement Statement Generation

AppCraftly transforms passive responsibilities into powerful, quantified impact statements. It helps users reframe their experience using the X-Y-Z formula favored by top tech companies.

Tailored Recommendations

The final output is a set of tailored recommendations for the user's resume and cover letter, ensuring their application directly addresses the challenges and keywords found in the job description.

The Build: Leveraging Google Gemini for a Smarter Engine

As a solo builder, I relied on a "no-code first" approach with Bolt.new for the front-end. The core intelligence of the platform, however, was powered by a sophisticated AI pipeline. For this, I used Google's Gemini model to handle the complex natural language processing tasks. Gemini was instrumental in parsing unstructured text from resumes and job descriptions, identifying key themes, and generating human-like, context-aware recommendations. This allowed me to build a powerful and nuanced AI tool without needing a dedicated machine learning team.

Gemini-Powered AI Pipeline

Impact: Helping Users Land More Interviews

The platform was tested with over 50 beta users, primarily students and recent graduates navigating the competitive tech job market. The feedback was overwhelmingly positive, validating the hypothesis that a targeted, AI-driven approach is more effective than a generic one.

50+

Beta Testers

Provided feedback during the pilot phase.

20%

Increase in Callbacks

Self-reported by users who applied the tool's recommendations.

Learnings & Future Steps

The key learning from AppCraftly was the immense user appetite for hyper-personalization. Users are tired of generic advice and crave tools that provide specific, actionable insights for their unique situation. The future of AppCraftly would involve building out a more robust feature set, including interview preparation tools and a system for tracking application success rates, to create a truly end-to-end AI career co-pilot.